O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...

Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...

Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on...

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Essie Reynolds, MBA, is a Data Analyst and Business Intelligence Consultant at Sojourn Solutions.   Modern marketing is fueled by quality...

Adobe wants to help facilitate and orchestrate B2B customer journeys with tools like Marketo Engage, Marketo Measure, and Real-Time CDP.

The new 2022 State of B2B Marketing Training Report says only 19% of marketers feel very prepared for their futures in marketing.

Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast.

As with managing martech, data governance blends people, processes, and technology.

Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...

This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...

Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...

No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs...

Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...

We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.

This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...

A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Data governance can be viewed as the “rules of the road” for how marketers handle customer data.

Martin Kihn, SVP with Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world.