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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Sojourn Solutions
Sep 29, 20224 min read
Salesforce's email marketing best practices using Salesforce Marketing Cloud
This year’s jam-packed Dreamforce  included a practical, insight-filled session on Email Marketing Best Practices and Innovations , with...

Kristin Connell
Sep 22, 20224 min read
How Salesforce's Marketing Cloud Genie helps build great CXs with real-time data
On the second day of this year’s Dreamforce  (Sept. 21, 2022), Salesforce Marketing Cloud (SFMC) announced the launch of Salesforce Genie...


Sojourn Solutions
Sep 15, 20224 min read
5 foundational truths about Customer Experience from a CX pioneer
Via CX pioneer Harley Manning: "Customer experience is how your customers perceive their interactions with your company. ..."


Sojourn Solutions
Sep 8, 20224 min read
Google updates its Search Rankings: What B2B Marketers need to know
As someone who has been writing online content for the last two decades, I’ve often received lengthy “SEO (search engine optimization)...


Sojourn Solutions
Jul 28, 20224 min read
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...


Sojourn Solutions
Jul 21, 20224 min read
6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...


Sojourn Solutions
Jul 14, 20224 min read
What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...


Sojourn Solutions
Jul 7, 20224 min read
Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)
The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.


Sojourn Solutions
Jun 2, 20225 min read
How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)
Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.


Sojourn Solutions
May 26, 20224 min read
O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.


Sojourn Solutions
May 24, 20225 min read
7 tips for Marketing Operations to improve Operational Process (post 3 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...


Sojourn Solutions
May 23, 20224 min read
How Marketing Operations can grow Operational Process maturity (post 2 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...


Sojourn Solutions
May 19, 20225 min read
How effective Operational Process drives Marketing Operations success (post 1 of 5)
Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on...


Sojourn Solutions
May 13, 20224 min read
Driving ABM success: How to leverage quality data to define and engage your target accounts
Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.


Essie Reynolds
May 12, 20225 min read
10 steps for ensuring data quality to fuel B2B marketing
Essie Reynolds, MBA, is a Data Analyst and Business Intelligence Consultant at Sojourn Solutions. Â Modern marketing is fueled by quality...


Sojourn Solutions
Apr 13, 20224 min read
Marketo Engage: Orchestrating customer journeys across Marketing and Sales
Adobe wants to help facilitate and orchestrate B2B customer journeys with tools like Marketo Engage, Marketo Measure, and Real-Time CDP.


Sojourn Solutions
Apr 7, 20224 min read
B2B Marketers don’t feel ready for the future of marketing: Here’s what to do
The new 2022 State of B2B Marketing Training Report says only 19% of marketers feel very prepared for their futures in marketing.

Sojourn Solutions
Mar 17, 20224 min read
Marketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast.

Sojourn Solutions
Feb 9, 20224 min read
Good data governance blends people, processes, and martech: A Q&A with Scott Brinker
As with managing martech, data governance blends people, processes, and technology.

Kelly Newton
Jan 20, 20224 min read
Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it
Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...
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