Marketing Operations isn’t being upgraded. It’s being rewritten. Teams that cling to comfort, dashboards, and incremental automation are setting themselves up for redundancy. Those who embrace strategy, oversight, and the human judgment AI cannot replicate... they will thrive.

At Sojourn, we’re regularly asked by clients to help define roles and responsibilities within the Marketing Operations function -...

If your "personalization" is just dropping a first name into a generic email template, you're not nurturing leads - you're nurturing your unsubscribe rate.

MOPs might not have the sex appeal of a brand refresh. But when the boardroom heat is on, they’re the coolest asset you’ve got.

Many Marketing Operations teams are struggling to keep up with the technical expertise required to fully leverage AI technologies.

Here are the top five tips to ensure seamless team alignment for a successful ABM strategy.

why proving Marketing Operations value is so challenging and why it is so vital to business success!

Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.