If your "personalization" is just dropping a first name into a generic email template, you're not nurturing leads - you're nurturing your unsubscribe rate.

MOPs might not have the sex appeal of a brand refresh. But when the boardroom heat is on, they’re the coolest asset you’ve got.

Many Marketing Operations teams are struggling to keep up with the technical expertise required to fully leverage AI technologies.

Here are the top five tips to ensure seamless team alignment for a successful ABM strategy.

why proving Marketing Operations value is so challenging and why it is so vital to business success!

Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Without their buy-in, even the most promising ideas risk being shelved.

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

What does the future hold for MOPS and MOPS professionals?

Continuous upskilling seems to be the present and future for MOPS pros, as new technologies and new marketing approaches continue to emerge.

The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset...

In terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues.