Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...