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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions
Jan 134 min read
Are MQLs still relevant in modern marketing?
Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Sojourn Solutions
Dec 30, 20244 min read
Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Sojourn Solutions
Dec 20, 20243 min read
Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Sojourn Solutions
Nov 27, 20243 min read
The future of Marketing Operations: Driving strategic impact
Explore emerging trends and how marketing operations is poised to shape the future of marketing.


Sojourn Solutions
Jun 2, 20225 min read
How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)
Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.


Sojourn Solutions
May 24, 20225 min read
7 tips for Marketing Operations to improve Operational Process (post 3 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...


Sojourn Solutions
May 23, 20224 min read
How Marketing Operations can grow Operational Process maturity (post 2 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...


Sojourn Solutions
May 19, 20225 min read
How effective Operational Process drives Marketing Operations success (post 1 of 5)
Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on...
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