The quarterly marketing review follows the same script in most organizations. Someone opens a slide deck. The first few slides show activity metrics - emails sent, campaigns launched, webinars hosted, content pieces published. Then engagement metrics - open rates, click rates, form submissions, social impressions. Then the MQL number, presented with a slight uptick and a green arrow. Leadership nods. Someone asks a question about pipeline. The answer involves the word "influe

SEO isn't dead. But it's no longer the only game that matters for discovery, and it's no longer where the most consequential first impressions are being formed. The shift from SEO to GEO isn't something to prepare for. It's something to respond to.

If your Marketing Operations strategy hasn’t had a serious overhaul since Stranger Things Season 1… we have a problem. Because while the tech has sprinted ahead - hello AI, intent data, predictive modeling - the strategy holding it all together is still wearing skinny jeans and quoting "best practices" from 2017.