AI was supposed to clean this mess up. That was the promise. Smarter decisions. Fewer spreadsheets. Less guesswork. Calmer, clearer Marketing Operations where machines handled the complexity and humans focused on strategy. Instead, many marketing teams are now running the most advanced stacks they have ever owned and have never felt less certain about what is actually happening.

With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.