The hard part was never the connection. It's making AI work reliably inside your specific operations - with your conventions, your processes, your QA standards, and the institutional knowledge that no API exposes.

Off-the-shelf LLMs make a great demo. Enterprise Marketing Ops needs something more deliberate.

AI was supposed to clean this mess up. That was the promise. Smarter decisions. Fewer spreadsheets. Less guesswork. Calmer, clearer Marketing Operations where machines handled the complexity and humans focused on strategy. Instead, many marketing teams are now running the most advanced stacks they have ever owned and have never felt less certain about what is actually happening.

With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.