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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions
Nov 27, 20243 min read
The future of Marketing Operations: Driving strategic impact
Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Sojourn Solutions
Nov 19, 20243 min read
Implementing a Marketing Automation Platform (MAP): Why integration is the top concern
Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

Sojourn Solutions
Nov 18, 20245 min read
How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.

Sojourn Solutions
Nov 12, 20243 min read
Celebrating Nicky Clarke’s Bronze Award at the B2B Marketing Awards 2024
Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

Sojourn Solutions
Nov 6, 20244 min read
What Are the Potential Returns on Investment (ROI) for Implementing AI in Marketing Operations?
The potential ROI of implementing AI in marketing operations? Focus on key areas such as cost savings, customer engagement, and more.

Sojourn Solutions
Nov 1, 20243 min read
Proven strategies to improve email deliverability and boost engagement
Here are a few proven strategies to ensure your emails land where they’re meant to and resonate with your audience.

Sojourn Solutions
Oct 31, 20245 min read
ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?
The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...

Sojourn Solutions
Oct 31, 20242 min read
Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team
A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Sojourn Solutions
Oct 29, 20245 min read
How do you demonstrate the long-term value of ABM?
How can you effectively communicate the benefits of ABM and showcase its impact over time?

Sojourn Solutions
Oct 28, 20246 min read
Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Sojourn Solutions
Oct 22, 20245 min read
How Do We Ensure Data Privacy and Compliance with AI?
Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

Sojourn Solutions
Oct 21, 20242 min read
Why your emails aren’t reaching the right people: 5 Critical lessons on poor deliverability
Here are the top five things B2B companies need to know to avoid the spam folder and make every email count.

Sojourn Solutions
Oct 18, 20244 min read
Driving Visibility into the Customer Journey: How Smurfit Westrock Transformed its Lead Management
Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.

Sojourn Solutions
Oct 13, 20245 min read
ABM Platform Integrations - How to ensure compliance with Data Privacy laws
Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

Sojourn Solutions
Oct 10, 20243 min read
Why Use a Consultancy Firm for a Marketing Automation Platform (MAP) Implementation?
While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

Sojourn Solutions
Oct 10, 20244 min read
Introducing Marketo’s Interactive Webinars: A Game Changer for Virtual Engagement
One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...

Sojourn Solutions
Oct 9, 20242 min read
QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Sojourn Solutions
Oct 7, 20245 min read
What Are the Best Use Cases for Integrating AI into Marketing Operations?
Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,


Sojourn Solutions
Oct 7, 20244 min read
Navigating Marketing Success: How Database Health Steers Your B2B Strategy
If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

Sojourn Solutions
Sep 30, 20243 min read
Which AI Applications Provide the Quickest and Most Significant Impact on Marketing Operations?
Explore the AI applications that can deliver immediate results, enhance efficiency, and drive significant ROI on Marketing Operations.
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